Jul 28, 2014
Partly Cloudy

Slash Denim Open for Business Despite Fire

The store is having a big sale to lure in customers.

Slash Denim Open for Business Despite Fire
A Berkeley denim store damaged by a fire in the upstairs portion Wednesday morning remains open and is holding a sale to make up some of the losses, the store's general manager said today.

The fire was reported at about 4:20 a.m. at Slash Denim, located at 2840 College Ave., after employees at the 7-Eleven store across the street reported seeing smoke there, Berkeley fire Acting Chief Gil Dong said Thursday.

Firefighters at first had trouble finding the source of the smoke but eventually located fire smoldering on a windowsill and on the floor area of the of the store, Dong said.

Firefighters controlled the fire by 5:09 a.m., according to the fire department.

Dong said that it caused about $10,000 in damage to the building and he didn't know the extent of the property lost inside. There was smoke damage throughout the second floor.

Dong said that the exact cause of the fire has not yet been determined.

Slash general manager Julie Harleman said Thursday that the second floor of the store remains closed but the first floor is open for business. The store is holding a 25 percent-off sale to help make up for their losses.

She said about five people work at the store, which has operated in that location for the last 25 years.

They are still determining the extent of the damage to the store's inventory, and it's not clear when the second floor will be able to reopen.

Their neighbor in the building, Global Exchange, was not affected by the fire, Harleman said.

--By Bay City News

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