Jul 28, 2014
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Beer-Flavored Jelly Bean Debuts

Non-alcoholic 'draft beer flavor' Jelly Beans introduced to market!

Beer-Flavored Jelly Bean Debuts

—By Bay City News Service

Beer lovers are in for a sweet surprise thanks to a jelly bean the Jelly Belly Candy Company debuted in San Francisco over the weekend.

The Fairfield-based candy company unveiled what may be the world's first beer-flavored jelly bean that took three years in the making,  according to a company statement.

The non-alcoholic  Draft Beer Flavor Jelly Bean, which is inspired by a Hefeweizen flavor, debuted during the Winter Fancy Food Show in San Francisco over the weekend.

“Usually the factory has a sweet and fruity aroma, but when we’re making this flavor it’s just like being in an ale house,”  a company statement quoted Jeff Brown, vice president in charge of manufacturing for Jelly Belly Candy Company, as saying.  

Those looking to liven up their palate can combine the beer-flavored jellybeans with other flavors to make a beer sangria, beer cider or Michelada, according to the blog "The Beeroness."

The new beer-flavored jelly beans will be available around the world in the coming months.

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