Besides being a cheaper, convenient and portable form of advertising, a sidewalk sign can make you more money.
"According to The New York State Small Business Development Center, studies show that businesses that use signage purposefully placed outside on the premises, increase their sales and profitability. Use your sidewalk sign to tell people what they will find if they come inside," says Amber Keefer in the Houston Chronicle.
Also, according to a FedEx Office study, more than two-thirds of customers have:
- purchased something because a sign caught their eye;
- simply entered a store because of something on a sign;
- told someone else about a store because of its signage; and
- believed a store's signage reflected the quality of its products or services.
Copywriter Joseph D'Allegro is New Jersey's "own master of hilarious sidewalk promotions," according to The Huffington Post. He's helped out a local gym, hair salon and pizza joint with clever sidewalk signs. A couple of examples:
- "Look as good as you pretend to be online. Join for just $299 a year."
- "Doing taxes? Pizza goes great with tears."
The benefits are clear, but how do you make it work? We asked Patch readers to share some of their favorites, and if you have more you can post them to Instagram using the hashtag #PatchSandwichBoards. A few tips:
Be eye-catching: Make the most important words (such as FREE or TODAY) the largest, making it more difficult for people passing by to ignore your signs.
Be funny: Wit goes a long way. Make someone laugh, and they're more likely to support your business. Being topical, such as playing on upcoming holidays or pop culture events, also helps.
See more great sandwich boards on the Tumblr blog Sandwich Board Sightings.
TELL US: How do you use sidewalk signs to draw people into your business?
This article is sponsored by Wells Fargo Works. Watch the video series, then enter the contest where you could win a similar experience, including $25,000 for your business. Watch the videos and enter the contest here.