20 Aug 2014
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LYFE Kitchen Frozen Meals Now at Safeway

Munch on LYFE Kitchen anytime, with frozen meals sold at Safeway.

LYFE Kitchen Frozen Meals Now at Safeway

If you love  LYFE Kitchen and its wholesome food, but you don’t want to eat out every night, you have an alternative. LYFE Kitchen’s frozen meals are now available at Safeway stores.

Selections include:
* Steel-Cut Oatmeal with Quinoa & Mixed Fruit
* Chicken Chile Verde with Polenta & Black Beans
* Orange Mango Chicken with Whole Grains, Kale & Broccoli
* Lemon Spiced Barramundi with Market Greens, Mushrooms & Soba Noodles

Steve Sidwell, LYFE Kitchen Founder and Retail CEO, recently took time out of his busy schedule to respond to questions from Patch about the frozen meals.

Patch:  Are LYFE Kitchens meals now available in all northern California Safeway stores?
Sidwell:  LYFE Kitchen ready-to-eat meals are now available at 98 Safeway stores in Northern California.  It’s part of our ongoing mission to make it easy for people to have access to better-for-you food that delivers on taste.

Patch:  How does LYFE keep the great restaurant taste in frozen meals. 
Sidwell:  We rely on a very experienced and committed culinary team to create meals that deliver on the LYFE Kitchen promise. Our chef-inspired recipes rely on the highest quality ingredients and fresh spices and herbs to create meals with impactful flavors that we hope will satisfy every palette.

Patch: What is the cost of these meals? 
Sidwell: (Suggested Retail Price) SRP is $5.99 for the Chicken Chile Verde, Orange Mango Chicken & the Lemon-Spiced Barramundi. SRP is $5.49 for the Steel-Cut Oatmeal. 

Patch: Timeline for expansion to the rest of the country? 
Sidwell:  Currently, the meals are available in Northern California Safeway stores as well as online on HSN.com, Amazon.com and AmazonFresh (Seattle). We look forward to furthering our mission of providing people with great-tasting, good-for-you food that’s both convenient and affordable as we’ll roll out the product line at retailers nationwide next year. 

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