Hermosa Beach Small Business Spotlight: IROCKE
Patch learns more about a local company looking to be the No. 1 source for live digital concerts on the planet.
Patch: When and how did IROCKE get started?
Charles Walker, Head of Listings for IROCKE: From the humble beginnings inside the walls of Saint Rocke grew the notion for what is IROCKE. As a way to attract larger bands and artists to play the intimate beach-city venue, owner Allen Sanford appealed to them by offering a live streaming component that allowed bands like Bush, NOFX, Rebelution, and others to reach their fans from around the world. Sanford partnered with now IROCKE co-founder Karl Rogers to create a product and think in mass consumer terms and broad appeal. Thus the no. 1 source for live digital concerts on the planet with the goal of creating a central global platform through which artists play and present music for their fans anywhere, anytime was born in 2012.
Patch: What's your business known for?
Walker: IROCKE \'i-rock'\ – IROCKE is the #1 source for live digital concerts worldwide. IROCKE offers the simplest way to discover and attend live digital concerts with friends. For artists and brands, IROCKE provides a powerful and customizable platform for distributing and promoting live digital performances and appearances worldwide.
Patch: What's unique about your business?
Walker: Nobody else is doing what we're doing, and we believe this is the future of the music industry that is seeing the digital age disrupting it.
Patch: What's the best part the neighborhood you are located in?
Walker: The warehouse/industrial district of Hermosa Beach. You know, right where we wanted to be because the founders grew up around here - surfing, playing music, etc.
Patch: If you could give your customers one piece of advice, what would it be?
Walker: There's music out there waiting for you to discover. Never stop discovering.
Patch: How can people contact your business?