21 Aug 2014
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SDSU Rolls Out Marketing and Digital Media Program

SDSU Rolls Out Marketing and Digital Media Program

SDSU’s College of Extended Studies has taken the best and most applicable curricula from its previous certificate programs in Marketing and Media, and Digital and Social Media, and combined them into a career-enhancing certificate program to benefit students in both fields.


The new Marketing and Digital Media program will provide all the skills and knowledge students need to be successful in their professional endeavors in today’s digital environment. Best of all, the program allows students to tailor their curriculum to their career aspirations.


Becca Lynn, a student in the former Marketing and Media program, likens the entire field to an analogy instructor Chuck Dunning, vice president and general manager of San Diego 6 The CW, used in one of his classes.


“Saying you are a doctor doesn’t really define what you do,” she said. “The specialties really do. … There are so many routes you can take that it isn’t as cut and dry as ‘I’m a marketer and this is what I do.’”


There are numerous routes students can take in the newly devised program.


n  The first two options are to take six courses in either the Professional Certificate in Marketing, or the Professional Certificate in Digital Media, to earn a certificate in that particular program.

n  Students can even elect to take three additional courses from either certificate and receive a specialty certificate, further enhancing their résumé.


This certificate program is targeted to working professionals within the fields of journalism, public relations, advertising, marketing, and multimedia content production, as well as anyone who wants to enter these exciting careers.


The first courses in the new Marketing and Digital Media program will be Video Productions for Digital Media Platforms II, Saturdays, May 31-June 28, 9 am-1 pm and Mobile Marketing, Wednesdays, June 11-July 2, 6-9 pm.


Denise Flores, a student in the program, emphasized that the classes are diverse.

“There were students in the 50-plus range, who are catching up on the new things trending,” she said. “There were journalists who are trying to go digital. There were people who are trying to be more competitive by learning new skills. And then there were young people trying to gain a competitive advantage in their field or switch over to a new field.”


For more information on the new programs, email agonsalves@mail.sdsu.edu, call (619) 594-0845 or visit www.neverstoplearning.net/marketing.


This is a SDSU Research Foundation program.

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