Black Friday remains the gold standard at the chrome cash register.
The website ShopperTrak predicts that once again the day after Thanksgiving will rank as the busiest shopping day of the year this holiday season.
If true, it will be the sixth straight year Black Friday has won the retail crown.
ShopperTrak predicts the Saturday before Christmas (Dec. 22) will be the second busiest day.
The third busiest is expected to be Saturday, Dec. 15, followed by Friday, Dec. 21, and Sunday, Dec. 23.
ShopperTrak notes there will be 32 shopping days between Thanksgiving and Christmas — the greatest number of days possible.
They expect foot traffic to increase by 2.8 percent over last year and retail sales to rise 3.3 percent over 2011.