Vistaar Technologies, Inc., a provider of price management solutions, has named Clay Wallin as the Napa-based director of sales, beverage alcohol.
In his new role, Wallin will leverage his experience to help Santa Clara-based Vistaar further expand its position providing pricing systems to beverage alcohol customers.
With more than 20 years of experience in business across multiple sectors in strategic technology, software sales, project management, and digital marketing, Wallin began his career in technical sales in international markets before managing international supply chains with Hewlett-Packard Co.
He co-founded eSkye Solutions in 1999, a software company serving beverage alcohol, while wearing many management hats across strategy, operations, customer support, sales and marketing.
Since 2007, Wallin has helped diverse wineries, importers, spirits suppliers, and distributors by delivering strategic technology, software and services.
“Due to the complexities of the beverage alcohol industry, Vistaar’s solutions have proven invaluable in helping some of the world’s leading wine and spirits suppliers and distributors establish pricing best practices,” said Paul Greifenberger, senior vice president of sales at Vistaar.
“To continue our market expansion, we made the strategic decision to bring in a bev-al sales professional with deep industry experience. We are excited to welcome Clay Wallin to our team.”