Stanford Shopping Center Turning Pink For Breast Cancer Awareness Month

PALO ALTO, CA – Stanford Shopping Center is launching its second participation in Breast Cancer Awareness with the Susan G. Komen organization and, with the mall owner and affiliates, pledging to donate $1 million each year for the next two years to support the fight against breast cancer.

“At Stanford Shopping Center, we’re always eager to raise awareness and encourage support to finding a cure for breast cancer because it affects many members of our community every year including our employees, retailers and shoppers,” said Julie Kelly, director of marketing and business development at Stanford Shopping Center. “Through the More Than Pink movement, we’re throwing our support behind Komen’s Bold Goal of reducing current breast cancer deaths in the U.S. by 50 percent in the next ten years.”

Visitors to Stanford Shopping Center will notice the pink theme carried throughout the center, and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories.

Other planned activities include:

Discount Card Program: $10 Discount Cards will be sold providing 15 percent or 25 percent off one item at more than 25 participating retailers. All proceeds from the sale of Discount Cards go to Susan G. Komen.

More Than Pink Hero Wall: An opportunity for survivors and their families to visually articulate their strength during their fight with breast cancer. Shoppers may purchase a sticker for a $1 donation and post the sticker on the More Than Pink Hero Wall located in the corridor between LaBelle and Urban Outfitters. All proceeds go to Susan G. Komen.

Hero Photo Opportunity: An ‘I Am More Than Pink’ backdrop will be used as a photo selfie station during the month of October. All will be encouraged to use the hashtag #morethanpink.

Local Programming: Stanford Shopping Center will be tabling every Friday during the month of October, offering guests discount cards, pink ribbon tote bags, themed treats and refreshments. Tabling will begin Friday, Oct. 7 and will end on Friday, Oct. 28, from 2 p.m. to 4 p.m.

In October 2015, Simon nearly doubled its goal of raising $250,000, donating more than $470,000 to Susan G. Komen, all generated through the support and participation of shoppers, retailers and employees.

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Visit komen.org for more info.

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--Photo, cropped, via Susan G. Komen on on Facebook