After an 11-year run as perhaps the most drinkable cheap wine around, "Two Buck Chuck" fell victim to inflation this month.
The iconic shiraz and cabernet sauvignon wines—sold only at Trader Joe's, including the location in the Golden Cove shopping center and on Western Avenue, both in Rancho Palos Verdes—are retailing for $2.49 in California stores, up 50 cents from the $1.99 price tag that made the wines so famous.
Jokes abound, renaming the Charles Shaw line as "Inflation Chuck" and "Upchuck" (referencing the price, not the quality of the wine).
The winemaker, Bronco Wine Co., said poor grape crops affected costs. The company owns about 45,000 acres of vineyards, which had stablized grape production to some extent, the Santa Rosa Press Democrat reported.
Prices for the cheap wines have already increased in other states. California was the last to see prices rise.
Trader Joe's sold about 5 million cases of Charles Shaw last year.
Two-Buck Chuck fans, do you plan to stick with the brand and shell out a little more for your vino? Tell us in the comments section below.