National Lottery Day is July 17:

National Lottery Day is coming up on July 17, and one mobile gaming company is literally scratching a consumer itch and disrupting the $80.5B lottery industry.

Scratch-off lottery tickets are big business. Americans spent over $80.5B on lottery in 2018. Fort Mason Games — the female-led gaming studio — recently released a new mobile game called Lucky Scratch that lets consumers experience the thrill of winning real cash for free. Lucky Scratch is disrupting the lottery industry by using ads to support its game so consumers can scratch and win for free. The app experienced wild consumer success with more than 20 million cards scratched in its first weeks and climbing to #1 new lifestyle app on the Google Play Store.

>>STATES WHERE PEOPLE LOVE THE LOTTERY THE MOST
Fort Mason Games surveyed 600 people across the U.S. to find out their opinions on the lottery. The top 10 U.S. states where people love playing lottery games the most:

1. Oklahoma- 78%
2. West Virginia- 75%
3. Nebraska- 69%
4. Louisiana- 67%
5. Arizona- 64%
6. New Jersey- 58%
7. Massachusetts- 56%
8. Texas- 54%
9. Illinois- 54%
10. Ohio- 52%

Here are a few reasons why the mobile game, Lucky Scratch is an innovative way to reinvent a decades-old tradition and some more fun facts from the survey.

>> DIGITAL TIMES CALL FOR DIGITAL GAMES

79% of Americans prefer scratch-offs over traditional style lottery games like Mega Millions or Powerball. So it's safe to say scratch off lottery is big business, but it is ripe for disruption. The basic premise of a scratch-off hasn't changed in decades and is still made with flimsy cardboard paper and special scratchable ink.

>> REAL PRIZES FOR REAL PEOPLE

With Lucky Scratch, players don't win "in-game" credits, they win real prizes such as Visa prepaid gift cards. The game may be digital but the prizes are real. Speaking of real prizes, the top things Americans said they would spend their lottery winnings on if they ever hit the jackpot were: paying off debt (53%), buying a new house or car (30%), going on a fancy vacation (9%), and donating to a charitable cause (8%).

>> A RISK FREE WAY TO PLAY LOTTERY STYLE GAMES

74% of Americans surveyed said the number one reason they don't play the lottery more often is because of the costs associated (inconvenience was second with 20%). Luckily, Lucky Scratch is free to play. So, everyone can enjoy the thrill of scratching without having to pay a dime.

For more information, visit www.fortmasongames.com.