Jul 30, 2014
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City Council Candidate Campaigns By Music Video

Justin Hutchison is no Justin Bieber but his YouTube video is a novel tactic in his race for San Leandro's 4th district city council seat.

City Council Candidate Campaigns By Music Video City Council Candidate Campaigns By Music Video


Justin Hutchison is not going to be confused with the Justin who sends teens and tweens into a swoon.

But then the San Leandro native has aimed his campaign music video at an older demographic in his effort to win the city council's 4th district seat.

Hutchison, a security manager for Target stores, has put his campaign message into a hip-hopish YouTube video.

The lyrics in the four-minute clip are sung by Mike DeLima, who has been a friend of the candidate since they attended Arroyo High School.

DeLima has other music videos to his credit.

They include a parody of the Katy Perry tune "California Girls" that extols the virtues of San Lorenzo.

DeLima has another video that pokes fun at the police department in Walnut Creek, where he runs a night club that has made some waves with local authorities

"Justin wanted to do a campaign video that was funny and serious at the same time," said DeLima, who said the production -- titled Hutch 2012 -- was a collaborative effort that included local artists Joel Cecil and Cesar Delly.

Hutchison is running against three other candidates for a council seat that has no incumbent. The other challengers are Benny Lee, Chris Crow and Darlene Daevu.

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