Last week Nicole Olmstead asked:
As a college student, when I am doing research online for my classes, I am more attracted to websites that offer videos of the information or tutorials because I can continue doing my work while listening to the video. But one thing that really irritates me is when I get onto a website and a video immediately starts playing. If I wanted to watch it, I would have clicked it. Do website owners have control the over the auto-play setting when uploading videos?
Great question, and yes! they do! and i always urge website owners to exercise that right. I agree Nicole — there is nothing more annoying than clicking into a website and getting unsolicited talking spam, or noise, which is what that is.
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Just as unsolicited emails have no place in your marketing, unsolicited "auto-play" videos are just as big a taboo. Think 10 years back when "pop-up" banner ads plagued the Internet, and think about how long that type of advertising lasted. Not too long!
This is what Seth Godin, author of "Permission Marketing" deems "interuptive marketing." As a business owner, your Golden Rule should always be to ask for permission to talk to you, whether that be an email blast, e-newsletter, video or any other type of marketing. With so much "noise" being thrown at folks these days, having a choice in what they read or watch on the Internet could make a difference between making a sale or bouncing right out of the website.
