Blueprint Integrated Marketing, a student-run marketing agency, at the University of Connecticut has developed a marketing campaign to promote the 2013 Honda Civic Sedan to their school and community. The campaign is designed to increase awareness of and purchase consideration for the Civic Sedan, while positioning Honda as a fun, youthful and innovative brand. The campaign will feature the Honda Push Play event on Tuesday, April 9 between 11 a.m. and 3 p.m. at the Fairfield Way intersection of main campus. The event will provide free food, drinks, giveaways, outdoor games, music and a chance for students and faculty to preview the 2013 Honda Civic Sedan
