Milford Chamber Offers Business Marketing Seminar Series

The Milford Chamber of Commerce is kicking off a Marketing Accelerator Seminar Series with its first seminar titled “ Building and Managing a Strategic Marketing Plan for your Business” presented by Bob Kademian of ROI Consulting.

Whether you are in business or considering starting a business, a plan is crucial to your success. In this session, attendees will learn to develop, execute, and leverage a strategic marketing plan that you will actually implement. Capture key components of a complete marketing plan that will increase leads, sales, and profits in your business. Make every marketing dollar an investment, rather than a cost, and reach your ultimate goal for your business.

The first Marketing Accelerator Seminar will be held from 8:30am – 10:00am on May 29th at the Milford Chamber of Commerce, 5 Broad St., Milford. Cost for members to attend is $10 per seminar or $50 for the seven-part series. Non-members are welcome, and the $15 per seminar or $75 series cost can be credited to their new membership investment. Reservations are required; please call 203-878-0681.

The Marketing Accelerator Seminar series will provide expert tools to develop results-driven marketing strategies for businesses. The series will continue monthly with a business marketing education curriculum. The complete schedule is shown below.

FRIDAY, MAY 29, 2015
Building and Managing a Strategic Marketing Plan for your Business
Presented by, Bob Kademian – ROI Business Coach
Learn to develop, execute, and leverage a strategic marketing plan that you will actually implement. Capture key components of a complete marketing plan that will increase leads, sales, and profits in your business. Make every marketing dollar an investment, rather than a cost, and reach your ultimate goal for your business.

FRIDAY, JUNE 12, 2015
Why A Mobile-friendly Website Matters To Your Business
Presented by, Dewey Forbes, Sales Marketing Associates, LLC
You only get one chance to make a first impression. A responsive website ensures that you’ll be putting your best foot forward, no matter what device your customers are using to view your website. With insights into Google requirements and multi-screen websites, you will learn how to provide a custom experience, with dynamic content, to turn your visitors into customers.

FRIDAY, JULY 10, 2015
Developing and Maintaining a Strong Brand for your Business
Presented by, Michele Kelly, Graphicways Design
Have you developed a brand for your business and created a strategy to make it work for you? You may have the best product or service out there, but if your business is not standing out, no one will know about it. Presenter Michele Kelly of Graphicways Design in Orange has over 20 years of experience in brand strategy and logo development. She will offer up insight and tips you need to develop a strong brand and make the most effective advertising and marketing tool in your toolbox.

FRIDAY, AUGUST 14, 2015
ABCs of Advertising – Reach your Target Market with Effective Copywriting and Positioning that will Help Prospects Buy Faster
Presented by, Jay Laurino, Hearst Media Services
Build an acute customer profile that wants and needs your product and learn how to target them with laser focus when they are in the buying cycle. Master how to use effective copy to reach your audience with effective media; including geo and demo targeting to make sure that there is no waste in your advertising campaign. Get insight on ways to position different copy that will engage your intended customer and bring them to a conversion.

FRIDAY, SEPTEMBER 11, 2015
What is Search Engine Optimization? How can SEO Generate More Leads for My Business?
Presented by, Steve Horzan, The Web Studio
Is your website’s design optimized for search engines? SEO is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Today, search engines, like Google, are becoming so complex that they are able to identify any website attempting to trick their algorithm. Learn how to optimize your site to achieve maximum results.

FRIDAY, OCTOBER 9, 2015
Create a Social Media Marketing Strategy for Your Business
Presented by, Jocelyn Murray, Marketing & Event Resources, LLC
Implement social media strategies to connect with existing and potential clients and provide content while spreading the word about your products or services. While many businesses have a social media presence many are not engaging, meeting their goals or getting tangible results. This seminar will help you use social media more effectively with a strategy and plan. Learn how to create goals for your social media, determine who your audience is and what social networks you need to be on to reach them, plan your content and measure results.

FRIDAY, NOVEMBER 13, 2015
How to use Public Relations to Grow Your Business
Presented by, Priscilla Lynn, PrisCo Consulting LLC
Public Relations (PR) is the practice of using effective methods to forge relationships between organizations and their publics, with a goal to develop and influence favorable relationships. The landscape of Public Relations services has changed dramatically with the uptick of emerging technologies and their impact on and implications for public relations. PR pros must adapt to the new modalities of communication from a business to its constituency. A combination of calibrated traditional tactics and new media methods is key to successful PR campaigns. In this PR workshop, you will learn the role of PR in your businesses marketing mix, and useful tips and tactics.

The mission of the Milford Chamber of Commerce, as the clearinghouse for business, is to enhance business opportunity, empower its members and influence positive economic growth. For more information contact: Kathy Alagno, President & CEO at 203-878-0681 or email kalagno@milfordct.com.