Display Holiday Hours with Google My Business

This holiday season, make sure your potential customers can easily find your business, not your competitors! Google recently launched a new feature - just in time for the holidays. This feature allows businesses to set special hours ahead of time on their Google My Business page. This feature is beneficial for days when your company has an irregular schedule, such as for holidays or company events. Establish reliable communication and excellent customer service by ensuring your contact information, website listings, and hours of operation are updated online regularly.

Previous Business Page Settings
Before the “special hours” feature, if you wanted to set different hours for your company, you had to change them on the desired day, and reset the change immediately after that date. Many businesses neglected to update their hours online, which left customers confused and misinformed. If you sell your products or services in a particular location, you can’t afford to mislead your customers. Customers who can’t easily find updated business hours may choose to visit a competitor instead.

The New Special Hours Feature
If you know your holiday hours in advance this year, you can schedule them ahead of time on Google My Business. These hours will update automatically on your desired date. Scheduling saves the hassle of trying to change your settings on the morning of an important event or a busy holiday.

Steps for Setting Unique Holiday Hours
You can set hours for your Google My Business page by spreadsheet or online. To set irregular business hours online:

1. Access your Google My Business account
2. Ensure you have your regular hours listed on your company page
3. Set your desired company location
4. Select “special hours” from the location details page
5. Choose your desired date, opening time, and closing time
6. If you are planning to close all day, indicate this by checking the “closed” box
7. If you intend to have irregular hours on another date, click “add another”
8. Select “apply” and your new hours will post on the appropriate days

Online marketing is essential for keeping local customers up to date and informed. Especially around the holidays, businesses that provide exceptional customer service will experience rewarding returns.

Visit our healthcare marketing agency online for more marketing tips and resources!