Instagram Marketing Tips

Instagram is a photo and video sharing application that appeals to users visually and provides a creative environment that encourages content engagement. There are many social networking options available for marketers to choose from; why should your business use Instagram? On Instagram, there are approximately 300 million active monthly users and there have been over 30 billion total photos shared. Each day, approximately 70 million photos are shared on this platform, receiving approximately 2.5 billion total likes.

Businesses of any size can utilize Instagram for social media marketing. However, Instagram can be especially useful for generating small business brand awareness. This social channel expands messaging reach beyond the local communities where small businesses typically focus the majority of their advertising efforts. Over 70% of Instagram users are outside of the United States, which creates opportunities for global brand awareness.

Here are three suggestions for Instagram marketing:

Interact with your Network to Build Strong Relationship

Instagram is a great platform for interacting with your customers, other brands, industry professionals, and influencers. To build your network, follow accounts that inspire you and engage with other posts to begin creating relationships. Connect your Instagram with your Facebook account and use industry-related hashtags to help others find your account. It is important to respond quickly to individuals who engage with your content and direct them to your website if they express interest in a product or service.

Interest Target Customers with a Range of Unique Content

Businesses can share infographics, industry statistics and products photos on Instagram to promote their brand. However, it is essential to incorporate unique and creative images that will interest target customers. Photos of live events, trade shows, office environments, employees, behind the scenes, and production processes are highly appealing to viewers. Showing the individuals behind your brand helps create connections with followers. Instagram has several editing tools built in to help you create visually appealing images and videos. There is also an option to tag locations of posts, which can help drive local browsers to your account.

Use Promotional Methods to Encourage Engagement and Interaction

Brands can utilize Instagram to provide “sneak peeks” of upcoming product lines, events, or company news to generate audience interest. Businesses can also reward loyal followers by providing promo codes, coupons, and information on upcoming sales. In addition, companies may hold photo contests by having followers submit photos with a chosen hashtag for the chance to win a product or service. Promotions encourage customer engagement and idea sharing.

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