Use Periscope for Business Broadcasting

Have you ever wondered how the world appears through someone else’s eyes? You can now get a glimpse into another individual’s daily life with a new app that allows you to see live events and places through another’s perspective. Periscope is a live video streaming app available for iOS and Android, owned by Twitter.

Periscope is a more casual video platform than YouTube and allows longer videos than SnapChat. Broadcasters must have a Twitter account, but viewers can watch streams from anywhere online without downloading the app; this enables users to share links for upcoming broadcasts on all social networks. When the broadcast is live, followers of the account receive a notification along with the title of the stream. Periscope users can choose to view a stream, add comments, and add hearts to indicate when they like content. Broadcasters have the opportunity to respond immediately to any comments or questions. Streams can be replayed up to 24 hours after the live broadcast.

Companies can utilize Periscope to connect with their customers in real time. This app is an excellent way to expand audiences, establish a reputation as an industry expert, and build brand credibility.

Here are 4 strategies for using Periscope as a business broadcasting tool:

Create an Effective Business Account and Make your Specialties Clear

Ensure your Periscope account is set up for maximum effectiveness. Make your Periscope handle your name, this helps other users easily communicate with you and respond to your comments on videos. When crafting your bio be clear about your specialties and use relevant keywords to help interested browsers find your account through search.

Create relevant and engaging titles for broadcasts and use 2-3 hashtags to ensure your stream can be found by Twitter users. Before each broadcast put your phone on Do Not Disturb or Airplane Mode to avoid interruptions. Decide if you want location services on, allowing users to find your stream through global search. Always do a quick camera check and rehearse your introduction before you begin.

Prepare Educational Videos and Provide Audience Support

Periscope is a great educational tool because it offers the ability for viewers to ask questions and receive clarification on the spot. Industry experts can demonstrate real examples, and create how-to videos providing viewers with support and assistance. This promotes an environment of community learning, connecting interested individuals all over the world with experts in their fields.

For example, Dr. Miller at The Ohio State University Wexner Medical Centre used Periscope to live stream surgical operations to help students see real medical lessons. Dr. Miller created a valuable learning opportunity and expanded his audience through Periscope to include medical students from a range of other universities.

Communicate Directly with Customers and Receive Immediate Feedback

Periscope allows businesses to communicate directly with customers. It is a quick and affordable platform for holding focus groups, Q&A sessions, testing new product concepts, asking for ideas, showing works in progress, and receiving opinions. Questions received during live streams help businesses better understand common issues their audience encounters. Periscope allows for personal conversations that build connections and relationships with viewers. Authentic and candid communication is more appealing to Periscope audiences.

Show Insider Access to Company Events and Announcements

Brands have been utilizing Periscope to invite viewers to live product launches and company news releases. This gets customers excited about the brand and engaged in company events. Consumers are given the opportunity to virtually attend events that would otherwise be exclusive to a select few. This expands the reach of brand messaging and may attract new followers and customers.

Try this fun and simple-to-use tool for communicating with your customers, educating audiences, and showcasing events. Periscope broadcasting makes a great addition to any business’s existing social media marketing efforts. For more online marketing tips visit our technology and healthcare marketing agency‘s website and blog.