Jul 29, 2014
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Luxury Real Estate is Global, and Coldwell Banker Previews International Delivers®

Luxury Real Estate is Global, and Coldwell Banker Previews International Delivers®

Luxury real estate is a global business, and Atlanta ranks among the top choices in the U.S. for international home buyers. Now more than ever, selling an extraordinary residence requires reaching buyers around the globe, not just across town.

In this day and age, any brokerage that is limited to targeting local buyers is doing the seller a major disservice. The global luxury marketing of Coldwell Banker Previews International® reaches the highest number of qualified luxury buyers worldwide, offering a distinct advantage over local and regional brokerages.

Previews®, Coldwell Banker’s® luxury marketing program, showcases each property worldwide through a network of 3,100 offices in more than 50 countries. Previews properties are marketed on more than 725 websites that reach 16 million buyers daily, and benefit from additional exposure on strategically selected websites frequented by a wealthy international audience. The Previews website, coldwellbankerpreviews.com, receives 27% of its traffic from outside the U.S., illustrating the brand’s global reach.

Previews has helped market the world’s most exquisite residences, castles, palaces and islands for more than 80 years, and was involved in five of the seven most expensive home sales in America in 2013. Coldwell Banker sales associates currently handle an average of $102.7 million in luxury home sales every day.

Previews solely markets luxury homes, so its name and logo symbolize exclusivity – when you see a Previews sign, you know the property will be exceptional. But just as importantly, Previews allows sales associates to give these amazing homes the international exposure and representation they truly deserve.

Coldwell Banker Residential Brokerage independent sales associates have access to a suite of marketing resources designed to reach luxury buyers around the globe. In addition to a worldwide network and unparalleled Web reach, Previews offers comprehensive and proprietary tools that include free affluent mail lists with thousands of addresses for Fortune 1,000 executives, yacht owners, real estate investors, multimillionaires and more.

Coldwell Banker Previews International is recognized as a luxury real estate leader, marketing exceptional homes to the largest possible audience of affluent buyers. We believe sellers expect this type of world-renowned luxury service, and we’re only going to keep adding more resources that benefit our clients.

For more information on buying or selling a home, or for additional details about the Previews luxury marketing program, visit cbmove.com or contact

Rachel Carter, Branch Vice President

Coldwell Banker Residential Brokerage

(202) 333-6100

RCarter@cbmove.com

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