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Social Media: Divided by the Sexes

Breaking down the demographics of social media usage.

Social Media: Divided by the Sexes

Almost 150 million Americans now use at least one social networking site, according to MediaBistro’s Shea Bennett. Women “check-in” much more than men – almost 100 million more visits per month!

It’s probably no surprise that Pinterest is predominantly female, but according to the AllTwitter post, 64 percent of Twitter users are women who lead in log ins with 58 percent of Facebook and 60 percent of social gamers. “Men lead the way on Reddit (84 percent), Google+ (71 percent) and LinkedIn (63 percent)." There are more men on LinkedIn than there are women who use LinkedIn, Reddit and Google+ combined.

A few more interesting facts:

  • Men are twice as likely to post something on their social networking site that they later regret.
  • 58 percent of men are likely to delete people from their friends list; 67 percent of women users will unfriend someone.
  • Nearly 300,000 status updates are posted on Facebook every minute
  • 82 percent of Pinterest users are women

Online MBA brings perspective to other aspects of the demographics of social media users in their celestial illustration that shows:

Facebook

  • 845 Million Active users
  • 46 percent are over the age of 45
  • 57 percent have some college, but no degree
  • 47 percent have a household income of $50k-$99k

Twitter

  • Equally distributed by age groups
  • 50 percent have some college, but no degree
  • 37 percent have a household income of $50k-$99k

Google+

  • 50 percent are over the age of 45

Pinterest

  • Only 10 percent users are under age of 24
  • 61 percent have a college education but no degree
  • 46 percent have a household income of $50k-$99k

So tell us, how many times each day do you check in with your favorite social media site?

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