Ben Callner is trying to reach the Super Bowl of advertising, which is the actual Super Bowl.
Callner, of Decatur-based PoGo Pictures, directed "Goat 4 Sale," one of five Doritos commercials competing in an online poll for spots in the Feb. 3 Super Bowl.
The 30-second ad shows the ups and downs of a relationship between a Doritos-loving man who buys a Doritos-eating goat. It ends badly for the man.
To vote, go to the Doritos Crash the Super Bowl Facebook page and click on the box above the "Goat 4 Sale" commercial. The deadline is 11:59:59 p.m. Tuesday.
The director of the most popular Doritos ad on the Super Bowl, as judged by USA Today Ad Meter rankings, wins the chance to work with director Michael Bay on the next "Transformers" movie, USA Today reported.
If a Doritos commercial is the top-ranked commercial of the night, the creator takes home $1 million, USA Today said.
Winning might allow Callner, 28, to move out of the basement of his girlfirend's parents' house in Decatur, according to a story in the Atlanta Journal-Constitution.
Callner attended Pope High School, and his parents, Scott and Christine Callner of Marietta, helped out on the “Goat 4 Sale” set with script supervision and craft services. The son developed a strong interest in film as an undergrad at Georgia Tech when he participated in the Campus MovieFest, a worldwide festival for college students.
The prospect of having his ad appear on the most-watched program of the year, where 30 seconds of airtime sells for $3.5 million, is overwhelming for Callner, as is the prospect of working with Bay. “It’s surreal,” he said. “It’s a different planet. You never think your own life is going to intersect with that.”