Jul 28, 2014
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Silverbacks Announce Four Logo Finalists

A top fan's logo joins three others to make up pro soccer team contest’s final round.

Silverbacks Announce Four Logo Finalists

The field has narrowed for the Atlanta Silverbacks new logo. The Silverbacks announced four finalists on Wednesday, kicking off the final round of a logo design contest that has allowed the fans and others in the community to be involved in the club’s brand evolution.

The final round begins after a four-week-long preliminary period that saw many fans and local designers submit and vote on a wide variety of logo submissions. The logo design from Michael Jasiczek, a resident of Decatur, received the most votes through the team’s official Facebook page ( facebook.com/atlantasilverbacks), and thereby advanced as a finalist. As a reward for advancing, Jasiczek will receive a pair of 2013 season tickets in the section of his choice, a team-signed jersey, and dinner out with Silverbacks Head Coach Brian Haynes, General Manager Andy Smith and a player of his choice.

“We were blown away by the spirit and creativity that the fans showed with their logo designs,” Smith said. “It was amazing seeing so many different concepts, with each one showcasing unique elements about the club’s name, colors, and even history.”

Joining Jasiczek’s design in the final round is a trio of designs that the Silverbacks organization worked on internally with the help of a pair of graphic designers. One of the logos displays an abstract image of a gorilla, while the other two finalists showcase more of a focus on the club’s name.

The logo contest comes in the wake of the club’s “Decision 2012” campaign, which polled the community on whether or not they wanted to keep the Silverbacks name, bring back the name of the city’s first ever professional soccer team, the Atlanta Chiefs, or switch to Atlanta FC, a name with a more global style.

“When the fans are the ones filling the seats and showing their support for the team, they deserve to be involved in decisions like this – it’s really that simple,” Smith said. “We’re always going to make the decision that we believe is best for the organization and it’s growth, but involving the fans is something that is very important to us, and something that we think is unique in professional sports today.”

The public can visit atlantasilverbacks.com/logo to vote on their favorite of the four logo finalists. The club will randomly select one voter to win a ball signed by the entire Silverbacks team and coaching staff, including current team advisor and former U.S. Men’s National Team star Eric Wynalda.

The Silverbacks will allow fans to vote on their favorite logo until Jan. 10, which is just under a week before the new logo will be revealed at a party hosted by the club. 

This article was provided by the team.

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