Lemonis Takes On Another North Shore Project

COURAGE b, an upscale women’s clothing store, will open in Lake Forest in April, the Daily North Shore reports.

The business, which will take shape at 267 E. Westminster Avenue, is backed by TV personality Marcus Lemonis - a Lake Forest resident.

The brother and sister ownership team of Stephanie Menkin and Nicolas Goureau will be working with Lemonis, who helps sometime struggling businesses as host of CNBC’s reality series, “The Profit.”

Lemonis is working in similar partnerships with owners of Crumbs Bake Shop and The Simple Greek restaurant, both in Highland Park.

Courage b’s Lake Forest store joins its six other locations in New York City, Aspen, Palm Beach; Bethesda, Maryland and Greenwich, Connecticut.

Read more via the Daily North Shore