For millions of Americans, summertime heartburn can be spelled in many different ways. From spicy barbeque to citrus fruits and the fried food found on beach boardwalks, the season’s favorite foods can lead to the discomfort of heartburn and acid indigestion instead of fun in the sun. This summer, we herald how to spell relief with R-O-L-A-I-D-S® by challenging Americans to put their spelling expertise to the test. The first-ever Rolaids “Eat Your Words” Spelling Bee challenge will be taking place at food festivals across the country, and online now on the Rolaids Facebook page, www.facebook.com/rolaids.
The Rolaids “Eat Your Words” Spelling Bee will travel to top summer food festivals affiliated with the national Big Bite Tour, including Safeway BBQ Battle in Washington, D.C., Ribfest in Naperville, IL (July 3-6, 2014), and the Music City Festival and BBQ Championship in Nashville. Spelling competitions will be held multiple times during each event day at the Rolaids tent. Winners will receive a Rolaids “Eat Your Words” Spelling Bee t-shirt, and all participants will receive free samples and coupons.
Rolaids “Eat Your Words” Spelling Bee participants can show off their culinary know-how by correctly spelling tricky heartburn-related words (such as sriracha or habenero) for prizes and bragging rights. In true form, the makers of Rolaids will bring you relief in more ways than one, providing every player with a “Rolaids Relief” pass to get a second chance on a misspelled word.
“With the fast relief of Rolaids, heartburn won’t take you out of the game or keep you from enjoying the goodies you love to eat this summer,” said Peter Mertz, Rolaids Brand Manager at Chattem. “And, we’re introducing the Rolaids ‘Eat Your Words’ Spelling Bee as a fun and engaging way to celebrate our iconic tagline.”
For those who can’t make it out to one of the Big Bite festivals, adults 18 or older can play online today via Facebook and be entered for the chance to win the $500 grand prize. Winners will be announced when the contest ends on August 23, 2014. There will also be daily prizes ($25 gift card) and weekly prizes ($100 gift card) announced during the contest period. All eligible winners will be selected at random.
To learn more about the Rolaids “Eat Your Words” Spelling Bee, including official rules, and to view a full list of national Big Bite live events, please visit the Rolaids website at www.rolaids.com or the Rolaids Facebook Page for more information.