The National Kidney Foundation of Marylandhas named advertising and marketing executive, Leslie Gilden, to its Marketing Committee.
Gilden is president of Siren, an advertising and marketing consulting firm, which provides strategic planning, branding, integrated marketing and creative development for companies facing complex business or marketplace situations.
AUniversity of Montana graduate, Gilden brings 25 years of ad agency account services experience and seven years of advertising and marketing consulting experience. She also has a personal connection to kidney disease, as explained here:
“My youngest brother received a kidney transplant in 1989 at age 24. Another brother was the donor. Our family developed in-depth knowledge of both the miracle of transplantation and the difficulties of maintaining a transplanted kidney. While my brother went on to live a full adult life, it was a life filled with compromises. The drug regimens were expensive and onerous, and they produced debilitating side effects (which he bore bravely). My family and I would like to see transplantation become less fraught, through improved donor programs and drug treatments. I continued the family kidney saga when I had a rare kidney tumor, an oncocytoma, removed in a partial nephrectomy in 2010 at Good Samaritan Hospital. This personal experience gave me insight into the excellent care available for kidney issues in Baltimore.”
Additionally, Gilden is very active in the disabilities arena because her 24-year-old son is severely afflicted with autism. She served as vice chair of the board for the League for People with Disabilities and currently provides consulting support to the membership efforts of the ARC of Washington County, which provides services to her son.
Gilden resides in the Towson area with her husband, Mark Osteen, literature professor and chair of the English department at Loyola University Maryland.
Now celebrating its 50th year as an affiliate, the National Kidney Foundation of Maryland serving central and western Maryland, the Delmarva Peninsula and portions of West Virginia, is the area’s only voluntary health agency dedicated to the prevention, treatment and cure of kidney and urinary tract diseases. For more information, visit www.kidneymd.org.