BUSINESS DEVELOPMENT AND MARKETING VETERAN BETSY COLLIE JOINS RENEGADE COMMUNICATIONS AS DIRECTOR OF
STRATEGIC ACCOUNT DEVELOPMENT
Dynamic Business Development Executive to Drive Renegade Communications’ Digital Business Solutions
Hunt Valley, Md. – Renegade Communications, a 25 year old marketing, strategic advertising, and communications firm, today announced that it has expanded its digital business development team with the addition of a new Director of Strategic Account Development, Betsy Collie. In this role, Collie will serve as a senior business development force for Renegade and will focus on building its digital business, as well as its portfolio of capabilities.
Prior to joining Renegade, Collie was Director of R2Integrated, a major digital ad agency, where she was responsible for new business revenue in the Mid-Atlantic and Northeast Region with an emphasis on targeting the national Fortune 500 companies.
“Renegade Communications is excited to welcome Betsy to our team and we look forward to working with her as we continue to expand our efforts and capabilities in the digital marketplace,” said Timothy Watkins, President and Chief Executive Officer of Renegade. “Betsy has an impressive background in digital marketing, media and business development, she will serve as a valuable resource and teammate as Renegade continues to expand and develop our video content and digital content solutions for our clients.”
Collie has over 20 years of experience creating and managing successful integrated communication campaigns across multiple platforms. Prior to her work with R2 Integrated, Collie filled previous business development and digital service roles with Cenveo, Vertis Communications, Brainbox, ADVO, Inc. and Eisner & Associates. Throughout the years, Collie has become well versed in digital marketing tactics, SEO/SEM, social media, multi-channel marketing, direct mail and database management. She also has extensive experience in developing new protocols and engineering workflows to move ideas forward through execution and measurement. Collie graduated from Towson University with a B.A. in Visual Communications/Art History.
About Renegade Communications
Renegade Communications is a 25 year old marketing, strategic advertising, and communications firm based in Hunt Valley, MD with $85 million in estimated capitalized billing and a staff of nearly 50 professionals. Among Renegade’s clients are Comcast, Time Warner Cable, Stanley Black and Decker, T.Rowe Price, Arris, Towson University, Mount St. Mary’s University, and Under Armour. Renegade offers its clients a 360° approach in providing a wide variety of services, including Research, Branding and Strategic Planning, Advertising, Film and Video Production, Direct Response Marketing & Fulfillment, Collateral Design & Development, Promotions & Events, Product Launches, Digital Products, Social Marketing, Sales Support and Training, and more. In its 25,000 square foot facility, Renegade houses a 6,000 square foot state-of-the-art studio that features a 3,000 square foot sound stage and six HD edit suites. Visit http://renegadecommunications.com/.
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