Cambridge-based business announces new allergy and gluten free frozen treat

Attention Brookline foodies: Incredible Innovations™, a brand of innovative new food products from Cambridge-based WikiFoods, Inc, has announced the launch of perfectly free™, delicious allergy friendly frozen treats that are free from most common food allergens. Certified gluten free and kosher, the treats are free of dairy, egg, wheat, soy, peanuts, almonds, cashews, fish and shellfish. The treats will be available in Brookline’s Star Market as well as in select stores locations in Chestnut Hill and Brighton.

perfectly free™ treats consist of a creamy vanilla core wrapped in a velvety coat of either cocoa, salted caramel, cherry or blueberry. Though decadent in taste, each perfectly free™ treat is only 25-35 calories and is a healthy alternative to most novelty items – especially for those living with common food allergies who seek something delicious to satisfy sweet tooth cravings.

“We are so excited to introduce perfectly free™ treats to the Brookline area,” said Jud Horner, CMO at WikiFoods, Inc. “Approximately 16 million households have at least one member in their home with a food allergy and on top of that, 33 million people eat like they have an allergy. We’re tapping into the needs of these consumers and are eager to provide the health and allergy-conscious with a delicious dessert they can trust.”

The Incredible Innovations brand is inspired by nature and dedicated to creating smart nutrition for a better world.