Jul 29, 2014

Salon Hopes Art Will Draw New Customers

Owner of Wind n' Waves Salon on Pleasant Street invited local residents to an art exhibit Sunday aimed at introducing his new outside-of-the-box business strategy.

Salon Hopes Art Will Draw New Customers

Edward Gingle, owner of on Pleasant Street has come up with an interested way to draw local residents to his location at Village Plaza.

Last Sunday, Gingle hosted an opening reception for the salon's first ever art exhibit, which featured art created by three local artists - one of whom is his daughter, Meaghan.

The exhibit's popularity, he said, far exceeded his initial expectations. Gingle said more than 100 residents toured the salon last weekend taking in the colorful gold-framed paintings of Linda Lea Bertrand; the black-and-white pieces created by Barbara H. Rafferty and his daughter's artwork which features cityscapes and abstract paintings.   

The idea behind the exhibit, Gingle said, was to stimulate his business while offering patrons something more than just a haircut. In today's unsteady economic climate, he said it is more important than ever to come up with creative ways to encourage residents to return to your business.

"The economy has impacted every business in town and you really have to go out and let people know who you are," Gingle said.

Although he didn't have immediate plans for an exhibit next month, Gingle said if the current exhibit is successful he plans on holding more in the future on a month-by-month basis.

For more information about the artists or to purchase artwork featured in our slideshow, Gingle said residents can stop by the salon or call 781-631-6969.

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