23 Aug 2014
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CFO and Founder of Strategis Sheds Light on Personal and Professional Success

Recognizing her entrepreneurial spirit and knack for producing high quality work, Color Magazine has chosen Dolores Gonsalves-Irish, the co-Founder and CFO of Massachusetts-based marketing and advertising agency Strategis, to join a panel of five inspirational women of color to speak at the 2014 Women of Color Leadership and Empowerment Forum on June 12th, 2014 at Boston’s Copley Place.

Mrs. Gonsalves-Irish comes from a large family of African American and Cape Verdean descent, and was born and raised in the city of Boston.  Dolores always believed that greatness was only achieved through constant evolution on both a professional and personal level:  after graduating from Cohasset High School through the Metco Program, Mrs. Gonsalves-Irish pursued a Bachelor’s Degree in Business Administration from Howard University in Washington D.C., and later earned a M.B.A. from Simmons College in Boston.  In 1999, Dolores Gonsalves-Irish co-founded Strategis with the dream of providing a service that was client-centric, dynamic and constantly innovating.  Fifteen years later, Strategis has blossomed into an evolving, mid-sized business under Dolores’ creative vision and expertise.

Dolores is honored to partake in discussions surrounding the role of strong women of color in the world of marketing, advertising and beyond.  “You can’t let the limitations of your past determine the success of your future,” she commented.  Aside from her perseverance, dedication and zeal for delivering results, Dolores believes that much of Strategis’ success can be attributed to the diverse perspectives and life experiences that she and the team bring to the business. 

The Fifth Annual Women of Color Leadership and Empowerment Forum will take place on June 12th, 2014 at the Boston Marriott Copley Place at 110 Huntington Avenue; and Dolores, along with four other inspirational women, will share their thoughts and perspectives on being a successful professional woman of color.

About Strategis

Strategis is a full-service marketing communications and advertising agency that puts the client at the center of their strategy.  Strategis’ list of capabilities includes financial, healthcare, retail, consumer products, education, lifestyle and technology; and they have developed and optimized brands such as Dedham Institution of Savings, Blue Hills Brewery, Phalen Leadership Academies and Brotherhood Credit Union. For more information, visit www.strategisadv.com.

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