Jul 27, 2014
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Question of the Day: Is Late Night Ice Cream Necessary?

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Question of the Day: Is Late Night Ice Cream Necessary?

When J.P. Licks' brass sat before the Board of Selectmen in spring, they pushed for a during the summer months. After a few meetings, the board granted them permission to stay open late, thus making them the each night.

While we experience a heat wave of what feels like epic proportions, it’s no doubt ice cream businesses are booming, especially ever-popular J.P. Licks. But is this Wellesley Square ice cream store's business booming between the hours of 11 p.m. and midnight?

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