The Simple Greek Now Open In Westborough

WESTBOROUGH, MA — With fewer than 20 locations, mostly on the east coast, The Simple Greek opened its first Massachusetts location this week.

Located at 290 Turnpike Road, the traditional Greek restaurant chain opened on Monday and will celebrate with an official grand opening on Friday.

As explained on its website, "The Simple Greek is redefining the traditional Greek restaurant with an interactive concept that combines premium ingredients, open kitchens and Greek atmosphere in a fast casual setting. Proudly featuring the authentic flavors and spices of Greece and the Mediterranean seaboard, the menu features a variety of dishes such as build your own bowls, salads, pitas and Greek yogurt with a variety of proteins, toppings and sides to choose from at an affordable price. The Simple Greek prepares all meats and ingredients daily to ensure the highest level of quality and freshness. Our interactive ordering process allows you, the customer to ask questions about the food while being able to see the fresh, handmade dishes being prepared right in front of you."

This fast casual concept was born on the hit reality TV program "The Profit." Marcus Lemonis, successful entrepreneur and the star of the show, said in a statement that he knows that the fresh Mediterranean concept will be a hit with health-conscious customers.

“Coming from a Greek family, I am particularly excited to expand The Simple Greek dining experience across the country and give our customers convenient access to delicious and healthy food with reasonable prices,” said Lemonis in a press release. “We look forward to meeting customers when we open our doors for the first time in each new city, and to have them sample our wonderful authentic food.”

The Simple Greek has an interactive concept that combines premium ingredients, open kitchens, and Greek atmosphere in a fast casual setting.

Roughly two dozen franchise openings are expected this year, with Westborough leading the way.

Lemonis’ relationship with the restaurant began when a Greek restaurant chain in Pittsburgh was featured on The Profit. On the show, viewers watch Lemonis turn around struggling businesses and buy an ownership stake in the companies. Lemonis rebranded the chain as The Simple Greek and created an open assembly line model for gyros, salads and plentiful sides.

Existing locations underwent extensive renovations to refresh the storefronts and interior while developing a new friendly and modernized sit down eating area for customers.

The restaurant is home to a new revolutionary sweet and savory Greek yogurt bar, where consumers can select their own toppings such as honey, figs, walnuts and other options.

Photo Credit: The Simple Greek