Dr. Robert Chavez and Dr. Andrew Chase, principals of ARCH Orthodontics which has an office in Westwood, have seen an increase in the number of brides and grooms-to-be seeking improved smiles as a critical part of their wedding plans.
“An impending wedding day can be the motivation people need to get the work done that they have been thinking about for years,” says Dr. Chase. “They want their improved smiles to be captured in photos and videos on that historic day and saved forever.” Contributing to the growing popularity are TV makeover shows, and fashion magazine layouts, the ability to get dramatic results in a shorter time, availability of invisible braces, and better affordability. Today, Orthodontics isn’t just for kids.
To meet the demand, ARCH offers a new Bridal Package that includes a teeth alignment regimen and teeth whitening just before the big day. A complimentary initial consultation – preferably at least a year before the wedding -- can determine if the patient is a good candidate and will be ready in time for the big day. There’s also a smile-improvement offer for members of the wedding party.
Another option is invisible aligners such as Invisalign that gradually reposition teeth. Wedding guests won’t notice aligners and they don’t show in photos. They can be removed to eat, brush and floss but must be changed every two weeks.
“Brides and grooms-to-be think about all the money they’re putting into the wedding. Today,
many decide to invest in something that will last long after their wedding day – their smile,” says
Dr. Chavez who has been practicing for 39 years. He adds, “The improvement in self-esteem and self-confidence in each patient is immense.”
Dr. Chavez says, “We enjoy helping the soon-to-be new couple begin a new, happy life together with new things to smile about. Why not have new smiles, too? The result is cleaner, healthier gums, a better-fitting bite – and dramatically beautiful wedding photos.” ARCH is the Official Orthodontist of Miss Massachusetts. “The icing on the cake,” smiles Dr. Chase, “is part of our package: a state-of-the-art teeth whitening procedure that enhances the teeth’s appearance. It’s a reward for successfully making it through Orthodontic treatment. Then, it’s a perfect wedding day, perfect mate, perfect smiles, Imagine how great your wedding album and video will be!”
Any member of an upcoming bridal party, including the bride and groom, is eligible to receive $300 off an Orthodontic bridal package that will also include a complimentary bleaching kit (regular $500 value each). When both the bride and groom have a full case Orthodontic treatment, they will receive $750 off plus the bleaching kit. (Proof of the impending affair must be presented on the first visit.) Orthodontic treatment plan must begin by January 31, 2014. ARCH has several offices south of Boston and on Cape Cod. To learn more about the Bridal Package, call 1-800-28- SMILE, email email@example.com or visit www.archorthodontics.com.- By Stanley Hurwitz / 508-269-0570