Jul 29, 2014
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To Lytle Pharmacy Owner, That Fat Tire in the Cooler is Personal

Bob Lytle's son is a brewer at the Colorado brewery, and now the ale is available inside the beer cooler at his downtown Rochester store.

To Lytle Pharmacy Owner, That Fat Tire in the Cooler is Personal To Lytle Pharmacy Owner, That Fat Tire in the Cooler is Personal

Lytle Pharmacy on Main Street has been around a long time. And they've been sellling beer for a long time, too. 

"We've sold beer here since the Prohibition," owner Bob Lytle said, then added with a chuckle. "Probably even during the Prohibition."

But now the Lytle Pharmacy beer cooler has a more personal touch. They're selling New Belgium Brewing Company's Fat Tire Amber Ale.

What's so personal about a beer brewed in Colorado?

Bob Lytle's son, Bo, is a brewer for New Belgium. Bo Lytle, a Rochester High School graduate, has been working at New Belgium's world headquarters for the past 10 years.

'People were clambering for it'

Fat Tire ale, named for its co-founder's bike trip through Europe, has been around since 1991. It has quite a following west of the Mississiippi river, but according to Lytle, people out here have been "clambering for it," too.

"It's a great beer. When we visit Bo in Colorado we'll bring some back and it's always very popular when we entertain and serve it at home," Lytle said. "And whenever I wear my Fat Tire gear out, people immediately would want to know where they could get Fat Tire beer."

In August New Belgium made a deal with 22 Michigan distributors to bring Fat Tire and other New Belgium products to the state.

So while there are other places you can get a Fat Tire, only Lytle Pharmacy can sell it with a father's special pride.

"It's been a long time coming," Lytle said.

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