KEZK radio personality Erik Kane invited listeners across the St. Louis area to visit The Meadows on Friday. "Come out and say hi and get some shopping done," Kane said, while the beginning of "Last Christmas" by Wham played in the background.
The station broadcast live from The Meadows from 2 p.m. to 7 p.m. Also on hand were KEZK staffers Stephanye Pitts and Trevor Nickerson. They greeted shoppers outside the Von Maur store, while The Meadows provided free hot chocolate.
The station asked for listeners call in to win prizes such as a Vera Bradley tote as part of their "Favorite Things" contest.