There are dozens of small businesses in Mendham and Chester. Some of them may be places you and your family frequent, businesses that have been around for as long as you can remember. And some may be your go-to places instead of national chains.
AOL Chairman and CEO Tim Armstrong may stand behind a global brand, but he believes in the power of small businesses. In his recent interview with Patch Partners, a website connecting business owners to Patch in local communities, he offered his insight into what can set a small business above the rest of the competition.
Small businesses can hold a lot of power if they are intuitive with their customer base, Armstrong said.
“Small businesses can be nimble and can have intimate relationships with their customers. Knowing what their customers want is a very big advantage.”
Armstrong also noted that real success lies in what your business offers that the competitors do not.
“The advice I would give is the same advice I give myself—how do you create a differentiated and time-saving experience versus your competition? If a consumer cannot tell another consumer what unique benefit you offer, you might be missing an opportunity,” he said.
Another way to support locally owned small businesses is to participate in American Express's Small Business Saturday on Nov. 24. Last year, over 100 million people participated in this day dedicated to supporting small businesses.
For those who may be unaware, between Black Friday and Cyber Monday is a day dedicated to supporting small businesses nationwide and that day is this Saturday.
Last year, over one hundred million people came together to Shop Small in their communities on Small Business Saturday. This year, the Definitely Dickens's Holiday Carolers will be on the streets and in the shops during Small Business Saturday in Chester.
This Saturday also marks the beginning of The Historic Chester Business Association's (HCBA) slate of holiday activities.
The spirit of the season will illuminate the town's red-bricked sidewalks and streets with thousands of twinkling, wintry-wonderland snowflakes and colorful banners.
And before the Holly Walk in Mendham kicks off, the business district will be open with deals right in your own backyard.
There are more articles and interviews about small businesses on Patch Partners, where you can also sign up for the Patch Partners newsletter and Patch Partners Twitter feed to stay better informed, grow your small business and strengthen your community.
TELL US: If you are a small business owner, did you find this information useful? If you are a patron of small businesses, do you agree with this advice? What are your favorite local businesses, and why?