Parsippany mom-and-pops are gearing up for this weekend's Small Business Saturday. The annual event is an opportunity at the start of the holiday shopping season for residents to support the small businesses that help the community to thrive.
American Express founded the day in 2010 to help small businesses get exposure during the holiday season, when big-box chains get the spotlight and smaller concerns are often overlooked. With retailers buzzing around the holidays, Small Business Saturday pushes the point that it is important to support local small businesses that rely on their neighbors in order to continue prospering and building the local economy in Parsippany.
Many local businesses were forced to close for several days due to Superstorm Sandy and the long-lasting power outages it caused. These enterprises could use a boost, now that things are getting back to normal.
“What makes the Parsippany area such a great place is its people,” said Parsippany Area Chamber of Commerce President Robert Peluso. "The best way to support our people is to support our small businesses and to shop local."
In addition to providing economic benefits to the community, small businesses in the township also support local schools and entities such as St. Clare's Hospital and the Food Pantry at the Parsippany Community Center, Peluso said.
Parsippany's six volunteer fire districts and ambulance companies are also recipients of donations from local small business owners.
Last year, 100 million people nationwide participated in Small Business Saturday by shopping at locally owned stores to help boost the economy and their communities.
You can “like” Small Business Saturday on Facebook by visiting www.facebook.com/shopsmall.
To find retailers in Parsippany that take part in the promotion, just visit the Small Business Saturday website, click on “Find Out Where To Shop” in the menu at the top of the screen and type in your ZIP code.
TELL US: What small businesses do you patronize in Parsippany and what makes them great? Share in the comments section below.