The Mental Health Association in New Jersey (MHANJ)
is pleased to honor Attitudes In Reverse® as a Golden Bell
Leadership Award recipient. The Attitudes In Reverse co-founders Tricia Baker, Kurt Baker,
and Katelyn Baker, will accept the
award at the MHANJ’s Evening of Excellence on Wednesday, June 18, at the
Shackamaxon Country Club in Scotch Plains, New Jersey.
of Attitudes In Reverse have created a positive, well-received approach toward
teaching young people about mental
illness, educating 14,000 students in their first three years. We admire their
strength, dedication and heartfelt courage in using the experience of losing a
loved one as the impetus to help others, and their dedication to breaking down
stigma and saving lives,” stated Carolyn Beauchamp, President and CEO of the
Mental Health Association in New Jersey.
Reverse (AIR) was established by Tricia, Kurt and Katelyn Baker of Plainsboro,
in 2010, soon after their son/brother, Kenny, completed suicide following a
long battle against severe depression and anxiety. AIR has a three-pronged
The Coming Up for AIR
educational program which uses Kenny’s story and shares facts about mental
illness to educate youth about good mental health and suicide prevention in
middle and high schools, colleges and universities in New Jersey, Pennsylvania
The IN THEIR SHOES
Campaign, a poignant
exhibit using shoes to represent those who have completed suicide which
promotes the ideal that NO YOUTH should ever be afraid to seek treatment for a biological
brain-based illness, developed to increase understanding, empathy and kindness
to those who struggle in silence, afraid to seek help
The AIR Dogs: Paws for Minds,
a dog therapy
program which helps to improve the mental well-being of humans by bringing dogs
into their lives through opportunities to interact with them
“We are very
proud of our unique programs and our signature focus on adolescents and young
adults, which we chose because 50
percent of mental health disorders develop by age 14 and two-thirds
develop by age 24. We must be proactive because we are losing too many young
people. They need to know that they are not alone, that help is available and
that treatment can be very effective, especially when it is started
early," said Tricia Baker.
resources and a small, yet passionate team of volunteers, AIR is making a
profound difference in many people’s lives.
MHANJ’s Evening of Excellence
June 18, 2014
marks the 15th Annual Evening of Excellence benefit for the Mental Health
Association in New Jersey. In addition to Attitudes in Reverse, the other 2014
MHANJ Golden Bell Leadership Award recipients are Governor Richard J. Codey,
Deborah Megaro, CEO, Capitol County Children’s Collaborative and Jefferson
Township Councilwoman Debi Merz.
tickets to the MHANJ’s Evening of Excellence or to become a sponsor, please
contact Merrill Altberg at email@example.com or 973-571-4100, ext. 118.
the Mental Health Association in New Jersey
the Mental Health Association in New Jersey has fulfilled its mission by
responding to issues and concerns raised by consumers of mental health
services. The Association works for changes and promotes policies that protect
consumers’ rights and fights the stigma that surrounds mental illness and makes
recovery difficult. The MHANJ advocates for systems change with elected and
appointed government officials on the state, federal and local levels.
Administrative, legal, budgetary and treatment issues that affect people with mental
illness are all addressed. The organization also provides services that
directly assist consumers in need.
state headquarters is located in Verona, New Jersey; additional offices are
located in Atlantic, Hudson, Ocean and Union Counties. For more information
about the MHANJ, visit
, call 973-571-4100 or follow us on
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