Jul 28, 2014

Catch Fat Ass Fudge on ABC's 'Shark Tank,' Again, Friday

Donna McCue pitches her East Hampton-based business on the national show which re-airs at 9 p.m.

Catch Fat Ass Fudge on ABC's 'Shark Tank,' Again, Friday

An East Hampton business was showcased on ABC's " Shark Tank" last week on an episode that will air again on Friday night.

Donna McCue tries to sell a panel of businessmen and women on Fat Ass Fudge, an organic and natural chocolate and fudge line that she started five years ago.

While McCue, a Springs resident, doesn't want to give away what happens on the show — tune in at 9 p.m. — she told East Hampton Patch that she wasn't a bit nervous standing in front of the "sharks," when she taped the episode in July.

Though her time before the panel is edited down for airing, she was actually in front of them for an hour-and-a-half talking about the fudge, English toffee, brownies, fudge sauce, turtles, truffles, "ass kissers," and her newest creation, Fat Ass Martini Mix.

"I was having a ball. I was practically doing a stand-up comedy routine in front of them," the vivacious soon-to-be 65-year old said. "I say, 'Move Over Skinny Girl, here comes Fat Ass Chocolate.'"

The process to appear before the panel was a long one. It began with submitting a paragraph about her business concept. Eight months later, she heard back and had a phone interview, followed by several others. Then, she had to send in a video, followed by a 40-page plus contract.

Each step was worth it, McCue said. What she wanted all along, she's gotten ten-fold since the show first aired — exposure.

She's been selling more fudge than ever, just as fast as she can keep up with the orders from people who have found Fat Ass Fudge through Facebook or its website.

The whole idea for the business came from her 60th birthday party, when she made her English grandmother's recipe, but changed the generic ingredients to the better quality ingredients, such as 72 percent pure dark Belgian chocolate, organic goat's milk, and goat's milk butter.

How she came up with the name was more simple: Her brother, who suggested she sell the fudge, asked her what she would call it, and she responded: "I would call it what you called me growing up, Fat Ass!"

But, don't let the name fool you — McCue said it's not terribly unhealthy, as long as you enjoy the fudge in moderation. "All you need is a little bit, it's so creamy."

She's loving all the feedback she's received from new customers. "I couldn't ask for a better experience," she said.

So what's next for McCue?

"I want my own TV show," McCue quickly answered. She wants to help other entrepreneurs who have aspirations, like she does.

She hopes to manufacture the fudge and then, "I'd like to sell my company in the next couple of years, then be the face of the Fat Ass Fudge."

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