15 Sep 2014
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Mulcahy’s to Host Long Beach Benefit Concert

“Long Live Long Beach” gets set for biggest post-Sandy fundraiser to date.

Mulcahy’s to Host Long Beach Benefit Concert Mulcahy’s to Host Long Beach Benefit Concert Mulcahy’s to Host Long Beach Benefit Concert Mulcahy’s to Host Long Beach Benefit Concert Mulcahy’s to Host Long Beach Benefit Concert

"Long live Long Beach from the East to the West."

So goes the first chorus line in a newly scripted song, "Lord, I love This Town, 11561." Its author, Ben Metzger, a.k.a. “Benoir,” said the tune came to him after Hurricane Sandy and it celebrates all things Long Beach, from the city’s firefighters and police officers to the Polar Bear Club that hosts a massively-attended annual ocean splash each Super Bowl Sunday.

“I tried to shout out many slices of our community in the chorus,” Metzger said.  

Now Metzger will get to perform his tune at what may be the biggest fundraiser for post-Sandy Long Beach to date. Mulcahy’s in Wantagh will host the “Long Live Long Beach” benefit relief concert, from 6 to 11 p.m. Wednesday.

The concert is one in a series of fundraiser events spearheaded by Metzger and Howie Appel, host of the radio show “Broadcasting on the Beach with Halftime Howie,” and their friend, Steve Vaccaro. The show airs every Wednesday, from 8 to 9 p.m. on AM 1240 WGBB, and Appel decided after the storm to turn it into a benefit to assist recovery efforts in the storm-ravaged beach town. Previous events were held at the VFW in Long Beach and Hub Billiards Club in Island Park.

Wednesday’s concerts features a variety of local acts, including Benoir & The Long Beach All Stars, Steel Horse, DJ Chef, Rebel Soul, and Golden Ax Attack. The cost is $25 per person at the door.

Ten percent of the proceeds from the concert will go directly to the City of Long Beach Relief Fund, Metzger said, while the remainder will go into a new account opened for Long Live Long Beach.  

“Howie, Steve and I will designate money towards specific local charities, families and individuals from there,” he said. “We will also use a small portion of funds to keep the show alive and any operating costs as we continue helping the community. For example the $700 it cost to rent Mulcahy’s, or if there aren't enough advertisers to pay off the $150 per show to broadcast.”

So far, “Long Live Long Beach” has donated money to the Long Beach Relief Fund, the Long Beach and Oceanside VFWs and other local organizations.  

“Last week during our show, a Long Beach musician named Ralph Palladino donated hundreds of brand new coats and many people from Long Beach, including many youths from the MLK Center, were able to get the new coats,” Appel said. “So we are doing everything we can to help out our Long Beach residents during this trying time.”

At Wednesday’s event, resident Liz Nachman will sell “Rebuild The Beach” t-shirts, all proceeds of which will go to recovery efforts at Long Beach schools.

For information about “Long Live Long Beach,” call 516-476-6271, or visit Appel’s Facebook page or him directly at halftimehowie33@aol.com, or visit these other fundraiser-related sites: www.musicnoir.com or www.longbeachmusic.org. Make checks payable to "Long Live Long Beach." 

* This story was updated at 3:45 p.m. on 12.18.12. 

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