Jul 27, 2014
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PlushBLOW: Straightening Out Westchester

The new blow-dry bar is styling, straightening and curling the hair of Scarsdale residents.


Scarsdale's newest hair salon is blowing customers away.

PlushBLOW, located on Harwood Court in the village center, is the latest addition to the Westchester beauty scene. The blow dry bar offers clients a quick, stylist blowout and a sleek setting.

Owners Kristy and Anthony Fidanza of Rye Brook operate a blow dry bar in Rye and Greenwich, along with the full-service Plush Salon in White Plains that has been open since 2005. The couple officially opened the doors to PlushBlow Scarsdale on November 30, 2012.

Kristy, a White Plains native and White Plains High School grad, started her beauty career while in high school. Now, the 30-year-old is expanding her resume with her and her husband's chain of blow dry bars.

The lure of the blowdry-only shop is the quick service and "the affordable luxury," Owner Kristy Fidanza told Patch.

With a blow dry taking anywhere from 20 to 40 minutes, folks can swing by, get a blowout for $40 and have it last for a few days, not having to worry about their hair, Fidanza, who has worked in the industry for nearly 17 years, said.

PlushBLOW offers a choice of five blow dry styles: the signature Plush Blow; the Skinny for super straight locks; the Va-Va Voom for lots of volume; the Pin-Up, which gives glam waves a la that Victoria's Secret model look; and the As Say.

The salon also does braids, curls, moisturizing treatments, shampoos, up-dos and special occasion hair, as well as sells Plush products and brushes. One blowout is $40 and curls and moisturizers have an additional cost. Plush offers a blow dry package, giving clients a discount on blow-dries. Also on Tuesdays, folks can enjoy a $30 blow dry.

Fidanza said the staff of five is loving the community of Scarsdale and the businesses nearby.

"It's really nice," she said of the village. "It's like a little family."

Since opening, the Scarsdale salon does about 60 blowouts a week. In the other locations, the salons do about 300-plus a week, the owner noted.

"It's such an affordable luxury," Fidanza said of the blow dry. "It makes life so much easier."

For more information view the PlushBLOW page in our business directory here.

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