NVR completed the acquisition on the second largest homebuilder in Pittsburgh on Dec. 31.
NVR will continue to market under the Heartland Homes name, which is a compliment to NVR's Ryan Homes business.
Heartland is the builder for 170 planned townhouses and 130 single-family homes on the former Highland Country Club property in Ross Township.
Heartland also plans to build 50 townhouses along Cumberland Road as part of the McCandless Crossing development.
Heartland Homes has a number of existing residential communities in Allegheny and Butler counties, including:
Parkview Estates in Richland Township
Briarwood in Franklin Park
"Heartland's operating strategy, which includes pre-selling homes and purchasing finished lots from land developers, is consistent with NVR's 'asset light' business model. In addition, NVR intends to expand the size of Heartland's business within the Pittsburgh market as the housing recovery continues over the next several years," according to the NVR press release.
Heartland Homes was founded in 1984 by Alan "Gus" Gillespie of Upper St. Clair. He is the son-in-law of the late Ed Ryan, founder of Ryan Homes in 1948.
Gus' son, Edward Martin "Marty" Gillespie, became president of Heartland Homes in 2005. Marty will continue to manage the Heartland business.
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