Jul 29, 2014
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Giant Eagle to End Foodperks! Program

The last day to earn the perks will be Feb. 13.

Giant Eagle to End Foodperks! Program

Giant Eagle's popular foodperks! program will end on May 31, but the last day to earn the perks will be much sooner—Feb. 13.

The supermarket/gas station chain's fuelperks! program, however, will continue. In fact, starting on Thursday, it will be supplemented by a 3-cent discount on gasoline for Advantage Card holders on the occasions when they don't use fuelperks!

Giant Eagle CEO Laura Karet said that the foodperks! program had become "a little too complex."

The foodperks! program is being discontinued “based on feedback from customers,” Karet wrote in a letter sent to customers receiving the highest level of savings with foodperks!

Giant Eagle began to issue letters to those customers along special offers like $10 off Rewards Cards in appreciation of their loyalty.  These letters began to arrive late last week and will continue to be delivered to customer mailboxes through this week. 

"Giant Eagle had a thorough and thoughtful plan to communicate the changes this week, however the targeted mailers’ premature delivery preempted that plan. Giant Eagle truly apologizes to any letter recipients who were offended and/or misinterpreted its language," Senior Director of Corporate Communications Rob Borella said.

 

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