Ford Motor Company has awarded Ted Britt Ford of Fairfax and Chantilly with its Triple Crown award, recognizing the dealership's outstanding sales performance and exceptional customer service record. The dealership joins an elite group of 22 dealerships across the country recognized with the Triple Crown. There are about 4,500 Ford dealerships nationwide.
It's the first time the 54-year old dealership has won the award.
“We recognize that our customers have highly individualized needs when they are shopping for their next car,” said Gardner Britt Jr., president of Ted Britt Ford of Fairfax and Chantilly. “We are a people business and enjoy the challenge of meeting and exceeding those standards each time, while serving the Northern Virginia community.”
The Triple Crown Award combines all of the most important aspects of a top quality dealership. In order to win the Triple Crown Award, a dealership must achieve Ford Motor Company’s three most distinguished awards in the same year:
- Top 100 Sales Volume in the Nation
- Top 100 Parts and Service Volume in the Nation
- President’s Award which is based on top customer satisfaction
"We sell over 3,200 new and used cars on average per year," Britt said. "Fusions, Escapes and trucks are our most popular vehicles."
Ted Britt Automotive Group, family owned since 1959, has also been a leader in meeting customer demand for green vehicles, and have seen a 260 percent increase in sales over the past six months in hybrid vehicles.
There are several factors that are contributing to the increase in hybrids, Britt said. "The high price of fuel, increasing the quality of the hybrids, people are more environmentally friendly, tax breaks," he said. "Buyers are looking for the hybrids. We constantly sell out of our hybrids and are constantly restocking. Prices have come down for what you receive. Gas mileage is 47 mpg and 106 mpg for electric."
In order to hone their customer service skills, "we survey all our customers and use those results to constantly train our staff and improve processes," Britt said. "Our customers are of #1 importance so we listen to what they say."
"We get an incredible number of referrals and repeat customers," he said. "We have fabulous customer loyalty across all brands. We are all about the customers, customer service and the customer experience... loaner calls, customer service hours, it is all about the experience and making that the very best for our customers."
Ted Britt Automotive Group is also recognized for being a leader in giving back to the community, supporting local sports programs, teen programs as well as Youth for Tomorrow and Life with Cancer programs in Northern Virginia.