23 Aug 2014
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Eat It Up, Baby: 'Edible' Lotion Rubs Little Ones the Right Way

A way to go green that's good for the little ones.

Eat It Up, Baby: 'Edible' Lotion Rubs Little Ones the Right Way
The dilemma: Baby needs some lotion but lotion gets on baby's hands and baby likes to put hands in mouth.

The answer: Greenplicity.

Greenplicity for children is the brainchild of Shanika McCloud, who started the product line after seeing a need for loving lotions that wouldn't hurt kids if they ate it, licked it, bit it or decided to spread it on crackers and chomp it down.

"After realizing that everything I put on my daughter's skin was going in her mouth, I searched for a product line that would be safe if she ate some of it," McLoud Says. "Finding none, I decided to create one myself." 

A Show of Hands in Del Ray carries the product, and it's available and online from $4.75.

"It sells itself," says Pat Miller, an owner of A Show of Hands. "It walks right out the door. It's one of those things you explain what it is, and they just pick it up and buy it."

McLoud uses all-natural, food-grade ingredients so anytime a baby sucks her hands or a thumbsucking toddler needs some lotion love, or a 4-year-old bites her nails to the cuticles, Mom, Dad or whoever can use Greenplicity without fear that it will make the child sick.

There are two products currently on the market, and a few more that will be released later this year. 

The Lotion Bar is a coco-citrus scented moisturizer designed to soothe and restore skin. The beeswax helps to naturally seal in moisture twice as long as water-based moisturizers keeping the skin moisturized for a longer period of time. It's also available in a nut-free version.

The Body Butter is a replenishing lotion that naturally nourishes the skin with a mixture of essential oils blended to soothe and soften at the same time. It's available in Lavender or Palmarosa scents. 

"Using all-natural, and food-grade ingredients lets me create a safe and gentle product for kid's skin  — and tummys! — while being kind to the environment they'll grow up in," McLoud says.

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