In addition to pro cyclists entertaining the masses in Shorewood in Thursday's , race-goers can take in live music, drinks and food in the village with a few local taverns and restaurants partnering to launch a street festival in Kensington Square.
owners David Price and Christopher Tinker, who organized the festival, said they want it to have a family-friendly atmosphere and hopefully blossom into a Shorewood tradition.
Village officials unanimously approved the street festival Monday night.
On Thursday, the 4500 block of Oakland Avenue will be barricaded at 4 p.m. and organizers hope to have the stage and outside drink tables ready by 4:30 p.m. The festival will wrap up by 9:30 p.m. Three Lions is collaborating with , and Thief Wine for the festival.
A schedule of live acts is tentative but Price said country singer Brendan Miles, solo artist Nate Moralez, local rock band Eagles Trace and rock and pop group Loud Mouth Soup are on the docket.
Each establishment will have a bar set up outside of their doors, serving wine and beer and food. Festival-goers can also grab food at the party and Price and Tinker said residents should bring their chairs.
“It’s a family fun day, so it’s not just about coming down and drinking; it’s about bringing down the family and taking a seat in the street, enjoying the music and going up and watching the races,” Price said.
Shorewood was looking at establishing a street festival during last year's Criterium, but ran out of time.
“It’s a first for them, it’s a first for us,” Price said. “We wanted to do it as a welcome to Kensington Square last year, but they didn’t know how to do it.
“Hopefully down the line it’s going to grow and get bigger and bigger and we can show we run it well and people enjoy it."
Price said music will end at 9 p.m. in consideration of the neighbors.
Price said other communities and neighborhoods like Wauwatosa, Riverwest, Cedarburg and Port Washington that are proud of who they are hold street festivals, so why not Shorewood?