TUSCALOOSA, AL — Yea Alabama on Friday officially launched a new mobile app designed to give Crimson Tide fans and members a centralized hub for exclusive content, shopping and more.
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Yea Alabama, which serves as the official NIL entity for UA Athletics, says it released the app as part of an effort to expand fan engagement while also generating additional financial support for programs and student-athletes.
The new app features a dashboard that includes the latest exclusive content, merchandise, a message board and other features.
Users can also receive alerts and notifications for breaking news, product releases and exclusive opportunities available to members.
As Patch previously reported, the big announcement comes after Yea Alabama announced earlier this week it hired longtime sportswriter and recruiting analyst Andrew Bone, who will now tell stories through the platform as its senior team insider and director of recruiting
The app is free to download from the Apple App Store and Google Play Store.
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