After 64 Years Valley Nonprofit Announces Rebrand; Becomes Delivering

Supporting Youth for Success

Assistance League ® of Phoenix, which has served Arizona students and families for more than 64 years, is pleased to announce a rebrand that includes changing the organization’s name to Delivering Dreams of Arizona.

“We are thrilled to share this exciting news with the community,” said Aimee Runyon, Chief Executive Officer, Delivering Dreams of Arizona. “The new name is a better reflection of our mission. Last year, we reached nearly 50,000 students throughout the Valley. We are committed to supporting youth in our community and look forward to a bright future.”

The name and logo are the only things changing in the rebrand, reflecting the desire to connect more closely with the schools and communities that benefit the most from the programs and services the nonprofit is known for. The mission will remain the same: to improve the lives of children through programs that fulfill basic needs, foster self-esteem, and enhance the quality of life. The programs, staff and volunteers that the community has come to know are unaffected by the change.

The name change follows a rebrand of their signature program, Delivering Dreams Bus formerly known as Operation School Bell® earlier this year. Their flagship program has (3) Delivering Dreams Buses that work with more than 155 K-8th Title I schools in the Greater Phoenix area providing packages of shoes, clothing and essential items for students in need, serving over 15,000 students each year.

Delivering Dreams of Arizona staff have been providing extra support to ensure a seamless transition. The rebranding will be completed with the new name and logo appearing on the main office, Thrift Boutique, Delivering Dream buses, and marketing materials by May 31, 2025. New social media handles will be announced during the process so the community and supporters can follow along for all of the latest news and updates.

About Delivering Dreams of Arizona

Delivering Dreams of Arizona (formerly known as Assistance League® of Phoenix) is a 501(c)(3) nonprofit that has been serving the Phoenix area for 64 years. The organization has 116 members and 1,700 community/corporate volunteers. Last year, the organization raised over $2.5M, and volunteers gave 10,739 hours to serve over 49,014 children in the greater Phoenix community. For more information visit http://www.deliveringdreamsaz.org.