gFiber today unveiled a brand refresh featuring an updated logo, with new typography and a color palette of teal, fuchsia, gold, and orange. The visual updates roll out across all markets starting today.
"A brand is more than a collection of colors and logos — it's the way we show up for our customers every day," said Dinni Jain, CEO of gFiber. "We're excited to share our new look, but our core values stay the same: uncompromising standards for speed and reliability, phenomenal customer experience, and continuous innovation."
The look may be new, but gFiber's principles remain the same: never compromise our standards, provide a truly phenomenal customer experience, and always continue to innovate and improve. This commitment is why gFiber garners top honors across the industry year after year. These include ranking #1 in Customer Satisfaction for Residential Wired Internet in the South Region by J.D. Power three years running, as well as PC Mag's Reader's Choice Award, CNET's Best ISP and Top Value awards, Best Overall ISP by PCMag, Top ISP from Forbes, HighSpeedInternet.com, and Reviews.org.
The new visual identity will roll out across gFiber's digital platforms, local community spaces, and service operations. For more information, check out the blog HERE.
About gFiber
gFiber delivers fast, reliable, fairly-priced and open fiber internet service. gFiber started in 2010 as a Google experiment to catalyze the gigabit internet ecosystem, and has since pioneered the gigabit and multi-gig internet future. For more than a decade, gFiber has maintained its monthly internet prices without any rate increases, and remains committed to bringing the best internet experience to customers in 19 states with plans to expand. gFiber is America's most-decorated internet, winning the JD Power award for Customer Satisfaction in Home Wired Internet in the South Region for the 3rd year in a row in 2025, along with many other awards including PC Mag Readers' Choice Awards for Best Overall and Fiber ISP, Best Fiber Internet Provider by Forbes and Carrier of the Year from Fierce Networks, in addition to top recognitions HighSpeedInternet.com, CNET, and many more. You can find more information, check availability in your area and compare plans at gfiber.com.
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