Professional Autograph Authentication Services Announces Surprise

Professional Autograph Authentication Services (P.A.A.S), headed up by President Michael Frost, announced today that they landed an exclusive endorsement for top jockeys John Velasquez and Jose Ortiz. Velasquez and Ortiz are both part of the Jockey Colony in New York.

The jockeys will be endorsed by the Seminole Hard Rock Hotel & Casino in one of the greatest deals in racing history. The Hard Rock logo will appear on the jockey’s silks when riding in some of the biggest races in horse racing. The Hard Rock logo is globally recognized, and most people are aware of what the brand stands for. This partnership is likely to increase interest in horse racing as well as promote the Hard Rock brand. Together this is a powerful combination that spells out excitement, fun, and great entertainment.

Velasquez and Ortiz are Puerto Ricans who moved to the United States as young men to follow their dreams. As an 18-year old Velasquez had obvious talent and he attracted the mentorship of Angel Cordero, Jr. who later became his agent. In 2012, by the time of his election to the Hall of Fame, he had already won 4,800 career races and was one of the most respected riders in racing history. In 2017 he showed that his wins were far from over when he won the Kentucky Derby on Always Dreaming.

Jose Ortiz came out from Puerto Rico in 2012, and it was evident that he had as much talent as his older brother who was already established as a great jockey. He had his best year in 2016, winning over 350 races. In 2017, he scooped up the Eclipse Award for top jockey. At only 24 years old he has many years of great riding ahead of him.

Putting together this endorsement deal is a coup for Michael Frost and P.A.A.S. Frost has associated with many sports and entertainment stars during his extensive career. As president of P.A.A.S. and pioneer in the autograph industry field, he has worked in the field for 35 years. During this time, he has collaborated on authentication with some of the largest auction houses and sports memorabilia companies in the world.

Over the years, he has also provided numerous celebrities with assistance in authentication. For instance, the spokesperson for The Jackson Family, A.T. Phoenix, commented that Michael Frost and P.A.A.S provided the most accurate Michael Jackson authentication in the world.

Frost’s connections put him in a strong position to conclude marketing deals such as this endorsement. Endorsements in horse racing are often difficult to negotiate. Unlike baseball and some other sports, advertising rules are inconsistent from state to state. Kentucky’s rules, for instance, require jockeys to have the signature of racetrack officials, stewards, and owners for every race with potential sponsorship. California’s rules are less strict and only require steward’s approval. Jockeys appear to have been unsuccessful in obtaining the type of deals that seem to be readily available to race car drivers, golfers, and other athletes.

This could begin to change in the light of this endorsement by Hard Rock Hotel & Casinos. P.A.A.S. believes that this is just the beginning of the road for endorsements of this nature and many more may be in the offing for their clients.

Michael Frost says the company is on the verge of making another announcement relating to the first two races of the Triple Crown. This is exciting as Velasquez and Ortiz both won Triple Crown races last year. There is every possibility that they could win one of the races or more this year. This will not only add to their tally of wins but boost the image of Hard Rock and boost the crowds of people who watch horse-racing too.

For More Information

Michael Frost

Professional Autograph Authentication Services

2101 South Ocean Drive Suite 2708 Hollywood Florida 33019

(954) 450-4283

specialagent711@aol.com