Business & Tech
CA Fashion Giant Closes Dozens Of Stores
The retailer's CEO said they believe the reduction of 151 locations and the launch of new sub-brands will drive a company turnaround.
California-founded plus-size retailer Torrid, which caters to women in sizes 10 to 30, has been quietly closing stores deemed "structurally unproductive" since last year, according to its year-end data. So far, the chain has closed 151 store locations.
The closures are part of a significant restructuring effort. There are currently 57 stores left in the Golden State. The brand, which originated in the City of Industry and opened its first store at Brea Mall in 2001, entered 2026 with 483 locations across North America.
The company did not list all of the store closures in its year-end report covering the period through February. However, in January alone, the chain has closed locations at the Sunrise Mall in Citrus Heights, California, and in Peoria, Illinois, and Cherry Hill, New Jersey.
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Bay Area stores deemed at-risk include the Santa Rosa, Novato, Hayward, San Jose, and Pleasant Hill locations,The San Francisco Chronicle reported.
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According to the company's 2025 year-end report, Torrid's net sales declined 14.3 percent to $236.2 million from $275.6 million in the prior year's fourth quarter. Their gross profit margin was down as well, resulting in a net loss of $8.1 million.
Torrid CEO Lisa Harper acknowledged a 9.4 percent year-over-year drop in net sales but expressed confidence in a financial turnaround driven by the store closures, the launch of five new sub-brands, and a refined product focus.
“[We're] exceeding the high end of our outlook, while making deliberate strategic decisions required to put this business on a stronger footing. We closed 151 structurally unproductive locations, launched sub-brands that generated approximately $70 million in sales, and fundamentally restructured our product assortment around core franchises and fabrications our customers value," Harper said. "I am content we are on the right path and encouraged by early signs of progress we are seeing in the business.”
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